A value proposition is a collection of reasons explaining why a person or company should engage with your organisation.
While ensuring a strong value proposition has always been critical in the corporate world, it’s now on the public sector agenda. Council CEOs and Mayors around the world are grappling with the need to operate effectively and remain relevant in a complex and inter-dependent world. On an international scale, some local governments have begun to embrace new models in a response to these challenges, from broking innovative solutions with the corporate world, through to creating new hubs for people to connect and explore collaborative learning and business development. The 2015 LGMA Congress & Business Expo explored some of these key trends and drew upon examples where local governments have had successes in creating new value propositions in their communities through leadership, partnerships and collaboration. Thought leaders and practitioners shared their experiences to help delegates determine what their own council’s value proposition.
2015 KEYNOTE PRESENTERS
George Negus, Journalist
George Negus has written, directed and presented Australian commercial and public television current affairs since 1975 with a special passion and expertise in international affairs and 'Australia's place in the world'. Drawing from the past, and looking to the future, George Negus will draw on this experience and explore contemporary trends in Australian society by providing a unique view on the makeup of Australia’s diverse local communities.
In 2015 George was appointed a Member of the Order of Australia (AM) for services to the media, conservation and the environment.
George Negus - profile
Jane Caro, author, lecturer, social commentator
Jane Caro is one of Australia’s most formidable commentators. A prolific talent with a gift for writing, a passion for education and a guiding light for many women young and old, she appears regularly on the ABC’s Gruen Transfer, as well as a host of other programs including Channel 7’s Sunrise, Sky News Late Agenda and Political Forum with Richard Glover. With 30 years of experience in the advertising world under her belt, Ms Caro remains in high demand by advertising agencies thanks to her award-winning writing. It is this experience we will ask Ms Caro to draw on to address the image problem some councils face and consider ways to present their value proposition.
Jane Caro's profile
Dr Barry Jones AC, writer, broadcaster, lawyer, former Labor Minister
A writer, lawyer, broadcaster and former Labor Minister, Dr Jones has been invited to Congress to share his views on leadership in government. Dr Jones has plenty to draw on. He is a polymath and one of Australia's leading intellectuals. Among his many achievements he is a former Labor Minister, and was Australia's longest Science Minister in the Hawke government. He has written a number of books and was awarded the 2014 Companion of the Order of Australia for 'eminent service to the community as a leading intellectual in Australian public life'.
Dr Barry Jones's profile
Mark Evans, Director and Professor of Governance at the Institute for Governance and Policy Analysis
Professor Evans addressed the main themes of Congress in the context of both the Federation White paper and his recent advocacy work for political reform. Highly experienced, Professor Evans has a long history in supporting good administrative practices in public administration in developed and developing contexts. He has acted as a senior policy advisor, and delivered training and managed evaluation projects in 26 countries and recent research projects in Australia include evaluations of Austrade's integrity systems (2011), the National Water Commission's role in Australian water governance (2011-12), DEEWR's 'Home to Work' employment program (2012), for the Department of Prime Minister and Cabinet ‘Women and Leadership in the Australian Public Service’ (2013), the ACT’s ‘Strengthening Services for Vulnerable Families’ program (2013), the adherence of the ACT Legislative Assembly to the Latimer Principles (2014), and, he is also working with several Australian councils on the co-design and implementation of better policy-making frameworks to guide sustainable development.
Dr Tony Villano, Founding President of the Europe Futuring Group
Dr Villano delivered the final keynote of Congress with his presentation on An International Perspective on Creating a Preferred Future for Local Government /Authorities. It was a compelling presentation, and completely untrue! Dr Villano was in fact Homer Papantonio, The Corporate Imposter.
Karla Grant, executive producer and host, Living Black, SBS
The host and executive producer of Australia's premier indigenous news and current affairs program, Living Black, took on the role of emcee of the 2015 LGMA National Congress. Karla Grant is an esteemed journalist with a long history covering major issues such as reconciliation and land rights.
The Congress program was broken into the following key areas to provide delegates with a practical understanding of the value proposition of their own councils.
WHAT IS THE COMMUNITY'S EXPERIENCE?
Do you know what your community values most? Is it what they give or what they get? Real client feedback is essential to effective value proposition. Delegates heard from industry experts working in this area, to help councils better understand the community experience.
WHAT IS THE ALTERNATIVE TO COUNCILS?
Do councils have competitors? What alternatives does the community
have to the products and services councils offer? Who can councils look to, to improve their performance? These questions were explored and more in this session.
HAVE YOU GOT PROOF?
What evidence is there to substantiate the value proposition of local
government? How well does local government measure its effectiveness? Delegates looked at data as well as anecdotal examples.
WHAT ARE YOU OFFERING?
What exactly does local government offer? And what is the value of each
of these? No longer just a roads, rates and rubbish service provider, local
governments are being asked to do more. So what is the role of councils?
WHAT ARE THE REAL BENEFITS?
What benefit does the community gain from the products and services local
government provide? And what is the public benefit test of these? How do
councils measure their impact on things like economic development and
BIG IDEAS WORLD CAFÉ
It’s a very big world out there with billions of ideas, and just a few of these were presented in the World Café break out session. Presenters were asked to share one idea on the theme, Local Government: The Value Proposition.
DID YOU KNOW?