As the local government sector changes, and is expected to do more with less, the need to advocate, convince, and connect with our communities, other levels of government, businesses and collaborators increases. Councils are forming more complex collaborations with other organisations, and relying more and more on efficiencies to get the job done. In a myriad of ways, this leads to a more sophisticated relationship with data. Why? Data informs decision-making, is essential in getting others on board with initiatives, and can be compelling when competing for scarce resources.
We need data – but the amount of data we are generating and gathering is growing at unprecedented rates. While knowledge is power, in the data age it’s the ability to organise, analyse, and tell the real story of the data that matters.